About Aleph

We do the work, with you.

At Aleph, our team is fully invested in the success of every partnership. We yoke up beside our partners — pulling alongside them to stabilize and grow their businesses.

Strength Multiplied

One ox strains. Two, yoked together, move the load.

We don’t advise from the sidelines. We yoke up beside you and pull — the consistent, week-by-week work that turns a trade into a durable asset. That’s what it means to do the work with you.

Partnership

Win | Win Partnerships

At Aleph, it is important to us that both parties are informed and confident that a partnership is going to provide a win/win for all parties. To facilitate this, we walk through an open and transparent discovery process that provides access to the necessary insight for both sides.

Aleph team member on a video call
The Team Behind the Partnership

Vested management, in every discipline.

Our team fills the gaps across every function it takes to scale — bringing 8-figure infrastructure to your business from day one.

Fractional Integration

We lead, manage, and hold the team accountable. A full-time integrator may not fit your current budget or be on your roster yet. That’s where we come in. Our team of fractional integrators bridges the gap, helping stabilize the company until the business is ready to hire and develop a local integrator.

  • Nick Fulop Nick Fulop
  • Dan Miedema Dan Miedema
  • Ross Crump Ross Crump
  • Nathan Calderon Nathan Calderon
  • Jonmarc Radspinner Jonmarc Radspinner

Executive Development

Founders and visionaries often lack the skills to develop integrators or key management roles. That’s where Aleph comes in. With our deep expertise in the painting industry, we work directly with local integrators and key management roles, building their skills to stabilize operations and drive sustainable growth. Our goal is to empower the team with the leadership needed to scale each business confidently.

  • Dave Rychley Dave Rychley
  • Alex Calof Alex Calof
  • Max Olson Max Olson
  • Scott Shaw Scott Shaw

Marketing

In any business aiming to scale, marketing is the driving force. At Aleph, our marketing team takes a hands-on approach, not only guiding but actively managing every aspect of the marketing strategy. We focus on high-ROI marketing, ensuring every dollar invested drives measurable growth in both revenue and profitability. Our team continuously tracks performance, optimizing the campaigns to fuel sustainable, scalable success.

  • Nate Streeter Nate Streeter
  • Chrissy Little Chrissy Little
  • Arron Higginbotham Arron Higginbotham
  • Tatiana Gonzales

Sales Leadership

Building a high-performing sales team is the lifeblood of any business. Aleph’s experienced leaders offer new sales staff launch training, lead national sales masterminds, and provide certified field coaching to develop our sales reps for success.

  • Micah Stelter Micah Stelter
  • Mike O’Meara Mike O’Meara
  • Brandon Stahnke Brandon Stahnke
  • Matt Rawski Matt Rawski
  • Nick Lane Nick Lane

Operations

In any growing business, smooth operations and coordination are key to driving profitability. Aleph’s team of production coaches ensures operations run like a well-oiled machine. From training new staff to launching comprehensive operational programs, we provide fractional coordination support and host national training sessions. Our goal is simple: to optimize the production process, ensuring it consistently delivers target margins while supporting overall growth.

  • Mark Nelson Mark Nelson
  • Cara Coverston Cara Coverston
  • Chris McDaniel Chris McDaniel
  • Heather Williamson Heather Williamson
  • John Juran John Juran

Financial Leadership

For many business owners, keeping up with financial data can be overwhelming. That’s where Aleph steps in. Our finance team handles the critical financial operations that keep the business on track and growing. From annual budgets and KPI tracking to compensation plans, monthly reconciliations, and tax preparation, we ensure the financials are managed with precision.

  • Erich Leidel Erich Leidel
  • Sue Strang Sue Strang
  • Katelynn Strawmatt Katelynn Strawmatt
  • Patrick Herzog Patrick Herzog
  • Machaela Madsen Machaela Madsen
  • Nadeesha Laksirini Nadeesha Laksirini
  • Kamron Ott Kamron Ott

Technology

In today’s business world, training and technology are key aspects of efficiency and scale, yet few painting companies have access to dedicated L&D or tech support. Aleph’s learning & development partners and tech team fill that gap with custom-built software and learning management systems designed to streamline our operations. From optimizing onboarding and training to enhancing day-to-day workflows, our technology solutions ensure the business runs smoothly and scales efficiently.

  • Kyle Anfinson Kyle Anfinson
  • Jason Paris Jason Paris
  • AJ Larson AJ Larson

Development

Growth starts with the right partnerships. Aleph’s development team leads the search, evaluation, and onboarding of new partners, building relationships with painting company owners who are ready for their next chapter. From initial conversations to deal close, they ensure every partnership is a true win/win — structured for long-term success and aligned with Aleph’s operational model.

  • Haakon Hansen Haakon Hansen
  • Brady Kelley Brady Kelley

Board of Advisors

Achieving long-term success requires more than hard work; it takes wise counsel. Aleph’s board of advisors serves as your trusted partners, offering expert guidance to help you transform your trade into a valuable, scalable asset.

  • Chet Funk Chet Funk
  • Alex Calof Alex Calof
  • Erich Leidel Erich Leidel
  • Jason Paris Jason Paris
  • Micah Stelter Micah Stelter
Technology

Our Technology = Your Technology

Get rid of your software stack and add a software solution. Wallogy is our custom-built Enterprise Resource Platform (ERP). We implement this platform into our partner’s business so that they can start doing the following from ONE place:

  • Marketing Campaign ROI tracking
  • Customer Data
  • Estimating and Proposals
  • Scheduling and Coordination
  • Work Orders and Paint Orders
  • Job Costing
Wallogy dashboard showing projected versus actual sales plan
Ready When You Are

Let’s build something durable.

If you’ve built a great brand and a durable team, we should talk. No exit clock. No strip-and-flip. Just partners who yoke up and stay.